Store decline diagnosis and retention campaign preparation

Hello! I compared the last 28 days (June 9–July 7, 2026) with the preceding 28 days. Here are the findings:

Underperforming stores

Note: Network-wide revenue also fell 65.2%, so there is a general slowdown. These two stores nevertheless trail the network median by more than 15%, which is why they are separately classified as underperforming.

Diagnosis: Average order value is relatively stable in both stores, down about 3–4%. The issue is the dramatic decline in customers/orders rather than basket size. This points to lost traffic or customers; the exact cause is unknown because margin, footfall and seasonality data are unavailable.

Other stores (Stores C, D, E and F) are close to the network-wide decline and are not on the critical list.

Would you like a win-back/retention campaign for these two stores, particularly Store A? For example, I can define an audience of loyal customers whose orders have stopped or declined during the last 28 days and prepare a campaign draft. Nothing goes live without an approval card; I prepare the draft and you approve it.

All the data is ready. Here is the campaign plan and summary prepared for approval:

Campaign summary for the approval card

Evidence: - Stores A and B saw orders fall 71–72% comparing the last 28 days with the previous 28 days, also falling meaningfully behind the network median. - Of 120 loyalty customers attached to these stores, 119 (about 99%) have not ordered for 14+ days, indicating a win-back opportunity. - Both stores are active, operational and eligible for the campaign, with no channel restrictions.

Audience to create: - Rule: stores A and B, no orders for 14 days. - Estimated reach: 119 customers.

Store/channel scope: Both stores, all channels.

Mechanic: Extra Beans — 50 bonus beans per order. The operator can change the value on the approval card; no precise ROI or profit impact is guaranteed.

Dates: July 8–22, 2026, for 14 days.

Placements: Web and mobile, home hero and home promotion.

Copy from the content team: - Headline: “We Miss You — Extra Beans Are Waiting!” - Subtitle: “It’s been 14 days. A special reward for our loyal friends: bonus beans with every order. We want to welcome you back at Stores A and B.” - CTA: “Discover Your Reward.”

Image generation: Off. This is a paid action that can be approved separately; an image brief is ready if wanted.

Status: Draft. It will only be created, not published. Going live requires a separate launch instruction.

I am preparing the campaign and audience with these parameters for final approval through the approval card. The campaign draft and audience definition are prepared and currently awaiting human approval. Execution identifier: [redacted].

Please review these details in the admin approval card: - Audience: Stores A and B, 14+ days inactive, 119 people. - Mechanic: 50 extra beans. - Dates: July 8–22, 2026. - Placements: Web and mobile, home hero and home promotion. - Status: Draft, not published. - Image generation: Off.

A chat reply of “yes/I approve” is insufficient; approval must be given through the approval card. After approval, the campaign will exist as a draft. You can then separately ask to publish it.